ThyssenKrupp Elevator 2013 Product Catalog

ThyssenKrupp Elevator is one of the world’s leading elevator companies, and the majority of the company’s target audience is architects, engineers, or property managers.

For this project, I was challenged with formatting hundreds of elevator specifications in a way that was easily understandable yet aesthetically pleasing. Each product section was color-coded for quickly thumbing through the catalog, and the edges of the pages contained geometric elements to tie it with the company’s branding. The cover featured spot UV for a subtle, unique element, as well as soft-touch coating to add a luxurious, tactile feel.

TOOLS Adobe InDesign, Adobe Photoshop

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Posted on

January 11, 2014