ThyssenKrupp Elevator is one of the world’s leading elevator companies, and the majority of the company’s target audience is architects, engineers, or property managers.
For this project, I was challenged with formatting hundreds of elevator specifications in a way that was easily understandable yet aesthetically pleasing. Each product section was color-coded for quickly thumbing through the catalog, and the edges of the pages contained geometric elements to tie it with the company’s branding. The cover featured spot UV for a subtle, unique element, as well as soft-touch coating to add a luxurious, tactile feel.
TOOLS Adobe InDesign, Adobe Photoshop