WorldVentures Foundation is a nonprofit organization dedicated to improving the lives of children around the world. While the organization is focused on serving children, the primary donors are adults. Therefore, we developed the branding to be friendly and bright, yet sophisticated enough that an adult would stop to donate. Warm colors — pink and orange — give the brand an “inviting” feel, and photos of children reinforce who the organization serves.
This branding campaign was featured in HOW Magazine as a 2016 In-House Design Award Winner.
TOOLS Adobe Photoshop, Adobe Illustrator, Adobe InDesign